ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã§è©³çްãªãŠãŒã¶ãŒè¡åãåæããµã€ããã¢ããªãæé©åããUXåäžãšã°ããŒãã«åžå Žé²åºãå®çŸãã³ã³ããŒãžã§ã³ãä¿é²ããç«¶äºåªäœæ§ãç²åŸããŸãã
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ïŒãŠãŒã¶ãŒè¡åãè§£æããã°ããŒãã«ãªæåãž
仿¥ã®ããŒã¿ããªãã³ãªäžçã«ãããŠããŠãŒã¶ãŒè¡åã®çè§£ã¯ãå°ççãªç¯å²ã«é¢ãããããããããªã³ã©ã€ã³ããžãã¹ã®æåã«ãšã£ãŠæãéèŠã§ããäžè¬çãªåæããŒã«ã貎éãªã€ã³ãµã€ããæäŸããŸãããã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã¯ããã®çè§£ãããã«äžã®ã¬ãã«ãžãšåŒãäžããŸããããã«ãããç¹å®ã®ãŠãŒã¶ãŒã¢ã¯ã·ã§ã³ãç£èŠãã圌ãã®ããŒãºã«åãããŠãŠã§ããµã€ããã¢ããªã調æŽããããšãå¯èœã«ãªããŸãããã®å æ¬çãªã¬ã€ãã§ã¯ãã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã®åºæ¬ããã®å©ç¹ãå®è£ æŠç¥ããããŠã°ããŒãã«åžå Žãžã®é²åºã«æŽ»çšããæ¹æ³ã«ã€ããŠè§£èª¬ããŸãã
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ãšã¯ïŒ
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã¯ãæšæºçãªããŒãžãã¥ãŒãçŽåž°çãšãã£ãææšãè¶ ãããã®ã§ããããã«ããããŠãŒã¶ãŒããŠã§ããµã€ããã¢ããªã§è¡ãç¹å®ã®ã€ã³ã¿ã©ã¯ã·ã§ã³ãå®çŸ©ãã远跡ããããšãã§ããŸãããããã®ã€ã³ã¿ã©ã¯ã·ã§ã³ã¯ãã€ãã³ãããšããŠç¥ããããã¿ã³ã®ã¯ãªãã¯ããã¡ã€ã«ã®ããŠã³ããŒããåç»ã®èŠèŽããã©ãŒã ã®éä¿¡ãªã©ãããããè¡åã察象ãšãªããŸãããããã®ã€ãã³ãã远跡ããããšã§ããŠãŒã¶ãŒãã³ã³ãã³ãã«ã©ã®ããã«ãšã³ã²ãŒãžããŠããããããæ·±ãçè§£ããæ¹åãã¹ãé åãç¹å®ã§ããŸãã
ã«ã¹ã¿ã ã€ãã³ãã®äŸïŒ
- ãã¿ã³ã¯ãªãã¯ïŒãã«ãŒãã«è¿œå ããç»é²ãã詳现ãèŠãããªã©ã®ãã¿ã³ã®ã¯ãªãã¯ã远跡ããŸãã
- ãã©ãŒã éä¿¡ïŒåãåãããã©ãŒã ãç»é²ãã©ãŒã ãã¢ã³ã±ãŒããã©ãŒã ãªã©ã®éä¿¡ãç£èŠããŸãã
- åç»èŠèŽïŒããã¢ãŒã·ã§ã³åç»ã補åãã¢ãèŠèŽãããŠãŒã¶ãŒæ°ã远跡ããŸãã
- ãã¡ã€ã«ããŠã³ããŒãïŒé»åæžç±ããã¯ã€ãããŒããŒããœãããŠã§ã¢ã¢ããããŒããªã©ã®ããŠã³ããŒãæ°ã枬å®ããŸãã
- 補åã€ã³ã¿ã©ã¯ã·ã§ã³ïŒååããŠã£ãã·ã¥ãªã¹ãã«è¿œå ãååãæ¯èŒãååç»åãæ¡å€§ãããªã©ã®ã¢ã¯ã·ã§ã³ã远跡ããŸãã
- ã¹ã¯ããŒã«æ·±åºŠïŒãŠãŒã¶ãŒãããŒãžãã©ãã ãã¹ã¯ããŒã«ããããåæããã³ã³ãã³ããžã®ãšã³ã²ãŒãžã¡ã³ããæž¬å®ããŸãã
- å éšæ€çŽ¢ïŒãŠãŒã¶ãŒããµã€ãå ã§äœãæ€çŽ¢ããŠããããçè§£ããã³ã³ãã³ãã®äžè¶³ãç¹å®ããããããã²ãŒã·ã§ã³ãæ¹åãããããŸãã
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã¯ãªãéèŠãïŒ
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã¯ãäŒæ¥ã®åçã«å€§ããªåœ±é¿ãäžããå€ãã®å©ç¹ãæäŸããŸããäž»ãªå©ç¹ãããã€ãã玹ä»ããŸãã
1. ãŠãŒã¶ãŒçè§£ã®æ·±å
ç¹å®ã®ãŠãŒã¶ãŒã¢ã¯ã·ã§ã³ã远跡ããããšã§ã圌ãã®è¡åãã¿ãŒã³ãããæ·±ãçè§£ã§ããŸããããã«ããã圌ãã®åæ©ãçŽé¢ããŠãã課é¡ããŠã§ããµã€ããã¢ããªã§æ¢ããŠãããã®ãç¹å®ã§ããŸãããã®ç¥èã¯ãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®å¿ã«é¿ããŠãŒã¶ãŒäœéšãåµåºããããã«äžå¯æ¬ ã§ãã
äŸïŒç±³åœãšãšãŒãããã®äž¡æ¹ãã¿ãŒã²ããã«ããeã³ããŒã¹ã¹ãã¢ãéå¶ããŠãããšããŸããååãã£ã«ã¿ãŒã®ã¯ãªãã¯ã远跡ãããšãç±³åœã®é¡§å®¢ã¯äŸ¡æ Œã§ãã£ã«ã¿ãªã³ã°ããããšãå€ãã®ã«å¯ŸãããšãŒãããã®é¡§å®¢ã¯ãã©ã³ããåªå ããããšãããããããããŸããããã®ã€ã³ãµã€ãã«ãããååã®ãããããããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãé©åã«èª¿æŽã§ããŸãã
2. ã³ã³ããŒãžã§ã³çã®åäž
ãŠãŒã¶ãŒããŠã§ããµã€ããšã©ã®ããã«ã€ã³ã¿ã©ã¯ã·ã§ã³ããããçè§£ããããšã§ãã³ã³ããŒãžã§ã³ã劚ããæ©æŠç¹ãç¹å®ãã察åŠããããšãã§ããŸããã€ãã³ããã©ããã³ã°ããŒã¿ã«åºã¥ããŠãŠãŒã¶ãŒäœéšãæé©åããããšã§ãã³ã³ããŒãžã§ã³ããã»ã¹ãåçåãã売äžãå¢å ãããããšãã§ããŸãã
äŸïŒååãã«ãŒãã«è¿œå ããåŸãå€ãã®ãŠãŒã¶ãŒãã«ãŒããæŸæ£ããŠããããšã«æ°ã¥ãããšããŸããã«ãŒãæŸæ£ã«è³ããŸã§ã®ã€ãã³ãã远跡ããããšã§ãéæãé«ãããããããã¯ãã§ãã¯ã¢ãŠãããã»ã¹ãè€éããããšãã£ãåå ãçºèŠã§ãããããããŸããããããã®åé¡ã«å¯ŸåŠããããšã§ãã³ã³ããŒãžã§ã³çãå€§å¹ ã«æ¹åã§ããŸãã
3. ããŒã¿ã«åºã¥ããæææ±ºå®
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã¯ãæææ±ºå®ããã»ã¹ãè£ä»ããå ·äœçãªããŒã¿ãæäŸããŸããæšæž¬ãçŽæã«é Œãã®ã§ã¯ãªãããŠãŒã¶ãŒè¡åã®äºå®ã«åºã¥ãã蚌æ ãåºã«æŠç¥ãç«ãŠãããšãã§ããŸããããã«ããããã广çãªããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãããè¯ã補åéçºããããŠãããŠãŒã¶ãŒäžå¿ã®ããžãã¹ã¢ãããŒããå®çŸããŸãã
äŸïŒãŠã§ããµã€ãã®åèšèšãæ€èšããŠãããšããŸããæ¢åã®ãã¶ã€ã³ã§ã®ãŠãŒã¶ãŒã€ã³ã¿ã©ã¯ã·ã§ã³ã远跡ããããšã§ãããŸãæ©èœããŠããé åãšæ¹åãå¿ èŠãªé åãç¹å®ã§ããŸãããã®ããŒã¿ã¯åèšèšããã»ã¹ã«æ å ±ãæäŸããæ°ãããã¶ã€ã³ããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã«æé©åãããããšãä¿èšŒããŸãã
4. ããŒãœãã©ã€ãºããããŠãŒã¶ãŒäœéš
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ããåŸãããã€ã³ãµã€ãã«ãããåã ã®è¡åã«åºã¥ããŠãŠãŒã¶ãŒäœéšãããŒãœãã©ã€ãºã§ããŸããç¹å®ã®ãŠãŒã¶ãŒã®å¥œã¿ã«åãããŠã³ã³ãã³ãããªãã¡ãŒãæšå¥šäºé ã調æŽããããšã§ããã€ã€ã«ãã£ãè²ã¿ãã³ã³ããŒãžã§ã³ãä¿é²ãããããé åçã§é¢é£æ§ã®é«ãäœéšãåµåºã§ããŸãã
äŸïŒéå»ã®é²èЧ履æŽãè³Œå ¥è¡åã«åºã¥ããŠãåã ã®ãŠãŒã¶ãŒãèå³ãæã¡ãããªè£œåããµãŒãã¹ãæšå¥šã§ããŸãããã®ããŒãœãã©ã€ãŒãŒã·ã§ã³ã¯ãè³Œå ¥ã®å¯èœæ§ãå€§å¹ ã«é«ããããšãã§ããŸãã
5. 广çãªããŒã±ãã£ã³ã°ãã£ã³ããŒã³
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã«ãããåºåãã¡ãŒã«ã®ãªã³ã¯ãã¯ãªãã¯ããåŸã«ãŠãŒã¶ãŒããŠã§ããµã€ããã¢ããªãšã©ã®ããã«ã€ã³ã¿ã©ã¯ã·ã§ã³ãããã远跡ããããšã§ãããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã®å¹æã枬å®ã§ããŸãããã®ããŒã¿ã¯ããã£ã³ããŒã³ãæé©åããŠROIãæå€§åããããŒã±ãã£ã³ã°æŽ»åãæãŸããçµæããããããŠããããšã確èªããã®ã«åœ¹ç«ã¡ãŸãã
äŸïŒæ°è£œåã宣äŒããFacebookåºåãã£ã³ããŒã³ã宿œããŠãããšããŸããåºåãã¯ãªãã¯ããåŸã«ãŠãŒã¶ãŒã補åããŒãžãšã©ã®ããã«ã€ã³ã¿ã©ã¯ã·ã§ã³ãããã远跡ããããšã§ãåºåã广çã«ãã©ãã£ãã¯ãä¿é²ãã補åãžã®é¢å¿ãçã¿åºããŠãããã©ããã倿ã§ããŸãããã®åŸãåºåã®ã¿ãŒã²ãã£ã³ã°ãã¯ãªãšã€ãã£ãã調æŽããŠããã©ãŒãã³ã¹ãåäžãããããšãã§ããŸãã
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã®å®è£ ïŒã¹ããããã€ã¹ãããã¬ã€ã
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã®å®è£ ã«ã¯ãæ éãªèšç»ãšå®è¡ãå¿ èŠã§ããéå§ããããã®ã¹ããããã€ã¹ãããã¬ã€ãã以äžã«ç€ºããŸãã
1. ç®æšãå®çŸ©ãã
ã€ãã³ãã®è¿œè·¡ãéå§ããåã«ãç®æšãå®çŸ©ããããšãäžå¯æ¬ ã§ãããŠãŒã¶ãŒã«ã€ããŠäœãç¥ãããã§ããïŒè¿œè·¡ãããç¹å®ã®ã¢ã¯ã·ã§ã³ã¯äœã§ããïŒç®æšãæç¢ºã«å®çŸ©ããããšã§ãåãçµã¿ã«éäžããé©åãªããŒã¿ãåéããŠããããšã確èªã§ããŸãã
äŸïŒeã³ããŒã¹ãŠã§ããµã€ãã®ã³ã³ããŒãžã§ã³çãåäžãããããšãç®æšã§ããã°ã補åã®é²èЧãã«ãŒããžã®è¿œå ã¢ã¯ã·ã§ã³ããã§ãã¯ã¢ãŠãããã»ã¹ãæ¯æãå®äºã«é¢é£ããã€ãã³ãã远跡ãããšããã§ãããã
2. åæãã©ãããã©ãŒã ãéžæãã
ããã€ãã®åæãã©ãããã©ãŒã ãã«ã¹ã¿ã ã€ãã³ã远跡æ©èœãæäŸããŠããŸãã人æ°ã®ãããªãã·ã§ã³ã«ã¯ä»¥äžã®ãããªãã®ããããŸãã
- Google AnalyticsïŒåºãå©çšãããŠããç¡æã®ãã©ãããã©ãŒã ã§ãå ç¢ãªã€ãã³ã远跡æ©èœãåããŠããŸããæé©ãªæè»æ§ãåŸãããã«ã¯ãGoogleã¿ã°ãããŒãžã£ãŒãä»ããå®è£ ãå¿ èŠã§ãã
- Adobe AnalyticsïŒé«åºŠãªåææ©èœãšã«ã¹ã¿ã ã€ãã³ã远跡ãªãã·ã§ã³ãåããã匷åãªãšã³ã¿ãŒãã©ã€ãºã¬ãã«ã®ãã©ãããã©ãŒã ã§ãã
- MixpanelïŒã€ãã³ã远跡ãšãŠãŒã¶ãŒã»ã°ã¡ã³ããŒã·ã§ã³ã«éç¹ã眮ããã補ååæå°çšã«èšèšããããã©ãããã©ãŒã ã§ãã
- AmplitudeïŒé«åºŠãªã€ãã³ã远跡ãšè¡ååææ©èœãæäŸãããããäžã€ã®è£œååæãã©ãããã©ãŒã ã§ãã
åæãã©ãããã©ãŒã ãéžæããéã¯ãç¹å®ã®ããŒãºãšäºç®ãèæ ®ããŠãã ãããã»ãšãã©ã®ããžãã¹ã«ãšã£ãŠGoogle Analyticsã¯è¯ãåºçºç¹ã§ãããAdobe AnalyticsãMixpanelãAmplitudeã¯ãããè€éãªåæèŠä»¶ãæã€å€§èŠæš¡ãªçµç¹ã«ããé©ããŠããŸãã
3. ã€ãã³ãæ§é ãèšç»ãã
ããŒã¿ãæŽçãåæããããã«ã¯ãæç¢ºã«å®çŸ©ãããã€ãã³ãæ§é ãäžå¯æ¬ ã§ããåã€ãã³ãã«ã¯ãæç¢ºãªã«ããŽãªãã¢ã¯ã·ã§ã³ãã©ãã«ãå¿ èŠã§ããã«ããŽãªã¯ã€ãã³ãã®çš®é¡ã衚ããã¢ã¯ã·ã§ã³ã¯å®è¡ãããç¹å®ã®ã¢ã¯ã·ã§ã³ã説æããã©ãã«ã¯ã€ãã³ãã«é¢ããè¿œå æ å ±ãæäŸããŸãã
äŸïŒ
- ã«ããŽãªïŒã補åã
- ã¢ã¯ã·ã§ã³ïŒãã«ãŒãã«è¿œå ã
- ã©ãã«ïŒã補ååãïŒäŸïŒãã©ã³ãã³ã°ã·ã¥ãŒãºãïŒ
- ã¢ã¯ã·ã§ã³ïŒãã«ãŒãã«è¿œå ã
ã€ãã³ãæ§é ã®äžè²«æ§ã¯ãæ£ç¢ºãªã¬ããŒãäœæãšåæã®ããã«äžå¯æ¬ ã§ãã
4. ãã©ããã³ã°ã³ãŒããå®è£ ãã
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã®å®è£ ã«ã¯ãéåžžããŠã§ããµã€ããã¢ããªã«JavaScriptã³ãŒãã远å ããããšãå«ãŸããŸãããã®ã³ãŒãã¯ããŠãŒã¶ãŒãæå®ãããã¢ã¯ã·ã§ã³ãå®è¡ãããã³ã«ã€ãã³ããããªã¬ãŒããŸããGoogleã¿ã°ãããŒãžã£ãŒã䜿çšãããšããã©ããã³ã°ã³ãŒãã®è¿œå ãšç®¡çã®ããã»ã¹ãç°¡çŽ åã§ããŸãã
äŸïŒGoogleã¿ã°ãããŒãžã£ãŒã䜿çšããGoogle AnalyticsïŒïŒ
1. Googleã¿ã°ãããŒãžã£ãŒã§ãæ°ããã¿ã°ãäœæããŸãã
2. ã¿ã°ã¿ã€ããšããŠãGoogle Analytics: ãŠãããŒãµã« ã¢ããªãã£ã¯ã¹ããéžæããŸãã
3. ãã©ããã³ã°ã¿ã€ãããã€ãã³ããã«èšå®ããŸãã
4. ã€ãã³ãæ§é ã«åºã¥ããŠãã«ããŽãªãã¢ã¯ã·ã§ã³ãã©ãã«ã®åãã£ãŒã«ããèšå®ããŸãã
5. ããªã¬ãŒãã远跡ãããç¹å®ã®ã€ãã³ãïŒäŸïŒãã¿ã³ã®ã¯ãªãã¯ïŒã«èšå®ããŸãã
6. ã¿ã°ãå ¬éããŸãã
ãã©ããã³ã°ã³ãŒãã培åºçã«ãã¹ãããŠãã€ãã³ããæ£ãã远跡ãããŠããããšã確èªããŠãã ããã
5. ãã¹ããšæ€èšŒ
ãã©ããã³ã°ã³ãŒããå®è£ ããåŸãããŒã¿ãæ£ç¢ºã«åéãããŠããããšããã¹ãããæ€èšŒããããšãéèŠã§ããåæãã©ãããã©ãŒã ã®ãªã¢ã«ã¿ã€ã ã¬ããŒãã䜿çšããŠãã€ãã³ããçºçããã®ã芳å¯ããŸããã«ããŽãªãã¢ã¯ã·ã§ã³ãã©ãã«ãæ£ããå ±åãããŠããããšã確èªããŠãã ããã
äŸïŒãŠã§ããµã€ãã®ãã«ãŒãã«è¿œå ããã¿ã³ãã¯ãªãã¯ããGoogle Analyticsã®ãªã¢ã«ã¿ã€ã ã¬ããŒãããã§ãã¯ããŠãã€ãã³ããæ£ãã远跡ãããŠãããã確èªããŸãã
6. ããŒã¿ãåæãã
ååãªããŒã¿ãåéãããããããåæããæãæ¥ãŸãããåæãã©ãããã©ãŒã ã®ã¬ããŒãã䜿çšããŠããã¬ã³ãããã¿ãŒã³ãã€ã³ãµã€ããç¹å®ããŸãã人å£çµ±èšãå°åããã®ä»ã®é¢é£ããèŠçŽ ã§ããŒã¿ãã»ã°ã¡ã³ãåãããŠãŒã¶ãŒãããæ·±ãçè§£ããŸãã
äŸïŒã€ãã³ã远跡ããŒã¿ã䜿çšããŠãã¡ãã«åæã¬ããŒããäœæãããã§ãã¯ã¢ãŠãããã»ã¹ã§ã®é¢è±ç¹ãç¹å®ããŸããããã«ãããæ¹åãã¹ãé åãç¹å®ããã®ã«åœ¹ç«ã¡ãŸãã
7. æé©åãšå埩
åæã«åºã¥ããŠããŠã§ããµã€ããã¢ããªã«å€æŽãå ããŠãŠãŒã¶ãŒäœéšãæ¹åããã³ã³ããŒãžã§ã³ãä¿é²ããŸããã€ãã³ã远跡ããŒã¿ãç¶ç¶çã«ç£èŠããŠã倿Žã®åœ±é¿ã枬å®ãããããªãæé©åã®é åãç¹å®ããŸããã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã¯ãåæãæé©åãå埩ã®ç¶ç¶çãªããã»ã¹ã§ãã
äŸïŒãã§ãã¯ã¢ãŠãããã»ã¹ã§ã®é¢è±ç¹ãç¹å®ããåŸããã©ãŒã ã®é ç®ãç°¡çŽ åããããããã°ã¬ã¹ããŒã远å ããŠãŠãŒã¶ãŒãå®å¿ããããããããšãèããããŸããã€ãã³ã远跡ããŒã¿ãç£èŠããŠããããã®å€æŽãã³ã³ããŒãžã§ã³çãæ¹åãããã©ããã確èªããŸãã
ã°ããŒãã«åžå Žã«ãããã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã®æŽ»çš
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã¯ãã°ããŒãã«åžå Žã§äºæ¥ãå±éããäŒæ¥ã«ãšã£ãŠç¹ã«äŸ¡å€ããããŸããããã«ãããããŸããŸãªåœãæåã®ãŠãŒã¶ãŒããŠã§ããµã€ããã¢ããªãšã©ã®ããã«ã€ã³ã¿ã©ã¯ã·ã§ã³ããããçè§£ã§ããŸãããã®æ å ±ã¯ãã³ã³ãã³ããããŒã±ãã£ã³ã°ãã£ã³ããŒã³ããŠãŒã¶ãŒäœéšãç¹å®ã®å°åã«åãããŠèª¿æŽããããã«äœ¿çšã§ããŸãã
1. èšèªèšå®
ãŠãŒã¶ãŒããŠã§ããµã€ãã§ã©ã®èšèªãªãã·ã§ã³ãéžæããŠãããã远跡ããŸãããã®ããŒã¿ã¯ãããŒã«ãªãŒãŒã·ã§ã³æŠç¥ã«æ å ±ãæäŸããã©ã®èšèªããµããŒãããããåªå é äœä»ãããã®ã«åœ¹ç«ã¡ãŸãã
äŸïŒãã©ãžã«ããã®å€ãã®ãŠãŒã¶ãŒããã«ãã¬ã«èªãªãã·ã§ã³ãéžæããŠããããšã«æ°ã¥ããå Žåãããå€ãã®ã³ã³ãã³ãããã«ãã¬ã«èªã«ç¿»èš³ããããã«æè³ããããšãæ€èšãããšããã§ãããã
2. æ¯æãæ¹æ³ã®å¥œã¿
ããŸããŸãªåœã§ãŠãŒã¶ãŒãã©ã®æ¯æãæ¹æ³ã䜿çšããŠãããã远跡ããŸããããã«ããã顧客ã«ãšã£ãŠæã䟿å©ãªæ¯æããªãã·ã§ã³ãæäŸããŠããããšã確èªã§ããŸãã
äŸïŒäžéšã®ãšãŒããã諞åœã§ã¯ãã¯ã¬ãžããã«ãŒããããéè¡æ¯èŸŒãããžã¿ã«ãŠã©ã¬ããã人æ°ã§ãããããã®æ¯æããªãã·ã§ã³ãæäŸããããšã§ãã³ã³ããŒãžã§ã³çãé«ããããšãã§ããŸãã
3. æåçãªéã
ç°ãªãæåã®ãŠãŒã¶ãŒãã³ã³ãã³ããšã©ã®ããã«ã€ã³ã¿ã©ã¯ã·ã§ã³ãããã远跡ããŸããããã«ããããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã«åœ±é¿ãäžããŠããå¯èœæ§ã®ããæåçãªéããç¹å®ã§ããŸããããšãã°ãç¹å®ã®ç»åãã¡ãã»ãŒãžããããæåã«ã¯ä»ã®æåãããé¿ãããšãèŠã€ãããããããŸããã
äŸïŒè²ã¯æåã«ãã£ãŠæå³ãç°ãªããŸããããæåã§å¹žéãšãããè²ããå¥ã®æåã§ã¯äžéãšãããããšããããŸãããããã®æåçãªéããèªèããããšã§ããªãŒãã£ãšã³ã¹ãé ãããå¯èœæ§ã®ããééããé¿ããã®ã«åœ¹ç«ã¡ãŸãã
4. ã¿ã€ã ãŸãŒã³ãšå¶æ¥æé
ç°ãªãã¿ã€ã ãŸãŒã³ã®ãŠãŒã¶ãŒããŠã§ããµã€ããã¢ããªã§æãã¢ã¯ãã£ããªæé垯ã远跡ããŸããããã«ãããã³ã³ãã³ãã®ã¹ã±ãžã¥ãŒãªã³ã°ãããŒã±ãã£ã³ã°ãã£ã³ããŒã³ãæé©åãããªãŒãã£ãšã³ã¹ãæããšã³ã²ãŒãžãããããšãã«ãªãŒãããã®ã«åœ¹ç«ã¡ãŸãã
äŸïŒã¢ãžã¢ã®ãŠãŒã¶ãŒãã¿ãŒã²ããã«ããŠããå Žåã圌ãã®æ¥äžã®æéã«åãããŠãœãŒã·ã£ã«ã¡ãã£ã¢ã®æçš¿ãã¹ã±ãžã¥ãŒã«ãããšããã§ãããã
5. ã¢ãã€ã«å©çš
ããŸããŸãªåœã®ãŠãŒã¶ãŒããŠã§ããµã€ããã¢ããªã«ã©ã®ããã«ã¢ã¯ã»ã¹ããŠãããïŒäŸïŒãã¹ã¯ããã察ã¢ãã€ã«ïŒã远跡ããŸããããã«ãããåå°åã§æãäžè¬çã«äœ¿çšãããŠããããã€ã¹ã«ãŠã§ããµã€ããã¢ããªãæé©åãããŠããããšã確èªã§ããŸããå€ãã®çºå±éäžåœã§ã¯ãã¢ãã€ã«ããã€ã¹ã人ã ãã€ã³ã¿ãŒãããã«ã¢ã¯ã»ã¹ããäž»èŠãªææ®µã§ãã
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã®ãã¹ããã©ã¯ãã£ã¹
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã®å¹æãæå€§åããããã«ã以äžã®ãã¹ããã©ã¯ãã£ã¹ã«åŸã£ãŠãã ããã
- äžè²«æ§ãä¿ã€ïŒãŠã§ããµã€ããã¢ããªå šäœã§äžè²«ããã€ãã³ãæ§é ã䜿çšããŸãã
- æç¢ºã§èª¬æçãªã€ãã³ãåã䜿çšããïŒã€ãã³ãåãçè§£ãããããè§£éããããããã«ããŸãã
- éèŠãªãã®ã ãã远跡ããïŒããŒã¿ãä¹±éã«ããåæãå°é£ã«ããäžèŠãªã€ãã³ãã®è¿œè·¡ã¯é¿ããŸãã
- 培åºçã«ãã¹ãããïŒåžžã«ãã©ããã³ã°ã³ãŒãããã¹ãããŠãã€ãã³ããæ£ãã远跡ãããŠããããšã確èªããŸãã
- ãŠãŒã¶ãŒã®ãã©ã€ãã·ãŒãå°éããïŒããŒã¿åéã®å®è·µã«ã€ããŠéææ§ãä¿ã¡ãé¢é£ãããã¹ãŠã®ãã©ã€ãã·ãŒèŠå¶ïŒäŸïŒGDPRãCCPAïŒãéµå®ããŸãã
- å®è£ ãææžåããïŒã€ãã³ãåãã«ããŽãªãã¢ã¯ã·ã§ã³ãã©ãã«ãå«ããã€ãã³ã远跡ã®å®è£ ã«é¢ããæç¢ºãªææžãç¶æããŸããããã¯ãããªããšããªãã®ããŒã ãå°æ¥çã«ãã©ããã³ã°ã³ãŒããç¶æã»æŽæ°ããã®ã«åœ¹ç«ã¡ãŸãã
é¿ããã¹ãããããééã
- äžè²«æ§ã®ãªãåœåèŠåïŒé¡äŒŒã®ã€ãã³ãã«ç°ãªãåœåèŠåã䜿çšãããšãããŒã¿ã®éèšãšåæãå°é£ã«ãªãå¯èœæ§ããããŸãããã¹ãŠã®ã€ãã³ãã«å¯ŸããŠäžè²«ããåœåèŠåã確ç«ããéµå®ããããã«ããŠãã ããã
- éå°ãªè¿œè·¡ïŒããŸãã«ãå€ãã®ã€ãã³ãã远跡ãããšãããŒã¿éå€ã«ãªããæå³ã®ãããã¿ãŒã³ãç¹å®ããã®ãé£ãããªããŸããããžãã¹ç®æšã«æãé¢é£ã®ããã€ãã³ãã®è¿œè·¡ã«éäžããŠãã ããã
- ãã¹ãã®å€±æïŒã€ãã³ã远跡ã®å®è£ ã®ãã¹ããæ ããšãäžæ£ç¢ºãªããŒã¿åéã«ã€ãªããå¯èœæ§ããããŸããæ¬çªç°å¢ã«å±éããåã«ãå¿ ãå®è£ ã培åºçã«ãã¹ãããŠãã ããã
- ãã©ã€ãã·ãŒèŠå¶ã®ç¡èŠïŒGDPRãCCPAãªã©ã®ãã©ã€ãã·ãŒèŠå¶ãéµå®ããªããšãæ³çãªçœ°åãåããããè©å€ãæãªã£ããããå¯èœæ§ããããŸããå人ããŒã¿ã远跡ããåã«ãå¿ ããŠãŒã¶ãŒã®åæãåŸãŠãã ããã
- ææžåã®æ¬ åŠïŒäžååãªææžåã¯ãå°æ¥çã«ã€ãã³ã远跡ã®å®è£ ãç¶æã»æŽæ°ããããšãå°é£ã«ããå¯èœæ§ããããŸããã€ãã³ãåãã«ããŽãªãã¢ã¯ã·ã§ã³ãã©ãã«ãããªã¬ãŒãå«ããã€ãã³ã远跡ã®å®è£ ã培åºçã«ææžåããŠãã ããã
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã®æªæ¥
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã®æªæ¥ã¯ã人工ç¥èœïŒAIïŒã𿩿¢°åŠç¿ïŒMLïŒã®é²æ©ã«ãã£ãŠæšé²ãããå¯èœæ§ãé«ãã§ãããããã®æè¡ã«ãããäŒæ¥ã¯ã€ãã³ã远跡ããŒã¿ãããã¿ãŒã³ãã€ã³ãµã€ããèªåçã«ç¹å®ã§ããããã«ãªãããŠãŒã¶ãŒäœéšã®æé©åãšã³ã³ããŒãžã§ã³ã®ä¿é²ã容æã«ãªããŸãã
AIãšMLã¯ã以äžã®ãããªç®çã§äœ¿çšã§ããŸãã
- ãŠãŒã¶ãŒäœéšã®ããŒãœãã©ã€ãºïŒåã ã®ãŠãŒã¶ãŒã®è¡åã«åºã¥ããŠãã³ã³ãã³ãããªãã¡ãŒãèªåçã«èª¿æŽããŸãã
- ãŠãŒã¶ãŒè¡åã®äºæž¬ïŒã³ã³ããŒãžã§ã³ãŸãã¯é¢è±ããå¯èœæ§ãé«ããŠãŒã¶ãŒãç¹å®ãã圌ãã®è¡åã«åœ±é¿ãäžããããã®ç©æ¥µçãªæªçœ®ãè¬ããŸãã
- æé©åã®èªååïŒãŠã§ããµã€ããã¢ããªã®èŠçŽ ãèªåçã«èª¿æŽããŠãã³ã³ããŒãžã§ã³ãæå€§åããŸãã
AIãšMLãåæãã©ãããã©ãŒã ãšããçµ±åãããã«ã€ããŠãã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã¯ããããèŠæš¡ã®ããžãã¹ã«ãšã£ãŠããã«åŒ·åã§äŸ¡å€ã®ãããã®ã«ãªãã§ãããããªã¢ã«ã¿ã€ã ã§ãŠãŒã¶ãŒè¡åãçè§£ãã察å¿ããèœåã¯ãä»åŸæ°å¹Žéã§éèŠãªç«¶äºåªäœæ§ãšãªãã§ãããã
çµè«
ã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã¯ããŠãŒã¶ãŒãçè§£ããã°ããŒãã«ãªæåã®ããã«ãªã³ã©ã€ã³ãã¬ãŒã³ã¹ãæé©åããããšèããããããããžãã¹ã«ãšã£ãŠäžå¯æ¬ ãªããŒã«ã§ããç¹å®ã®ãŠãŒã¶ãŒã¢ã¯ã·ã§ã³ã远跡ããããšã§ã圌ãã®è¡åã«é¢ãã貎éãªã€ã³ãµã€ããåŸãŠãæ¹åç¹ãç¹å®ããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«é¿ããŠãŒã¶ãŒäœéšãåµåºããããšãã§ããŸããåäžåœã§äºæ¥ãå±éããŠããããäžçäžã§å±éããŠãããã«é¢ããããã«ã¹ã¿ã ã€ãã³ããã©ããã³ã°ã¯ãã³ã³ããŒãžã§ã³ãä¿é²ãã顧客ãã€ã€ã«ãã£ãé«ããããžãã¹ç®æšãéæããã®ã«åœ¹ç«ã¡ãŸããããŒã¿ã®åãæŽ»çšãããªã³ã©ã€ã³ããžãã¹ã®å¯èœæ§ãè§£ãæŸã¡ãŸãããã